The
Science

The Science Behind The Kennedy Method.

The Kennedy Method is built around four core concepts, ones that have made John Kennedy a regular speaker at scientific, motivational and performance conferences.

Neuroplasiticity.
Neuroplasticity is the application of repetitive, robust stimulation, which changes our brain’s physical structure and functioning. It creates deeper and deeper ruts in our neural connections, to the point at which our brains begin to respond unconsciously in a particular, desired way. Some call this muscle memory, some call it Zombie Thinking. What applied neuroplasticity does is create fast, positive change in the brain’s operating system, processor and sensory connections.

Progressive Accelerated Cognitive Exertion.
Early MIT research showed that certain parts of the body have more and greater connections to the brain than others do. PACE begins with deceptively simple exercises, designed to increase the bandwidth of the neural network. This allows us to stimulate Long Term Potentiation, where the brain is primed to learn faster and remember for longer, as the body works with the brain to react accordingly.

The Capability Maturity Model.
By ‘Maturity’ we mean ‘Efficiency.’ The Kennedy Method works on the five levels of mental operation: Ad Hoc, Repeatable, Defined, Managed and Optimizing. Each level of mental operation is reinforced by feedback from previous results. Ultimately, the goal is to train the brain and body and create Cognitively Primed Anticipation. This is where the brain proactively anticipates data before it’s received.

Cognitive Process Re-Engineering.
Dennis Jenkins, an educator and early pioneer of IQ and his partner Helga Rowe – originally from the Max Planck Institute – worked together at the Australian Institute of Learning more than 30 years ago. They created a framework that redefined cognitive skills as part of a process, allowing them to be re-engineered. The Kennedy Method is designed to target and improve the elements of this process critical to performance — those that constitute the Executive Function. This comprises attention control, cognitive processing, working memory, pattern recognition, planning, reasoning and problem solving.